My experience with football clubs is that they focus all their energies on football to almost the total exclusion of everything else. They sleep and dream football and football only. Football clubs see fans as a necessary distraction and often pay lip service to how they deal with them.
I have a completely different view of how football clubs should be run. I believe a great club should spend as much effort growing their fan base as they spend on the football side of things. I am not in the least saying that grow a fan base and then create a club. No. I am saying that, have a club but spend more effort growing your fan base. The reasoning behind this is that, you can buy anything else in the club but you will not be able to buy fans. Having fans will attract the wealth for the club that will afford everything else a club needs.
A fan perspective is your club outlook to fans and what you have to do to get them, keep them and use them for the benefit of the club.
To grow your fan base you must have a a proper fan perspective and approach everything with a first-tier attitude. This means that all your programmes towards getting and keeping fans should be in place and whatever you do, should be done very well. There should be no chance for mistakes.
The first question the club has to ask itself is whether fans have a place in the club. If the answer is yes, then the club must find out where to find these fans and who these fans are going to be. When these questions are answered then the club must move to put in place activities that will deliver the fans, keep the fans and grow the fan base.
A club has to keep the fans in the loop, you have to listen to what they want and also inform them on the goings on in the club constantly. When you listen to them on a constant basis you deliver what they want and in so doing you create a sense of community. A sense of community is most noticeable when strangers greet each other simply because they are wearing a jersey of the same club. This connection and pride is what creates a soccer (football) club other than a team. Remember a team is what people watch and have no connection with; a club on the other hand is what fans are connected to.
A successful fan perspective will attract on and off the field success to the club. It is the corner stone of home grown sustainable success as opposed to purchased success.